It’s Easier to Earn a Living as a Photographer

January 28, 2014  •  Leave a Comment

Crested Butte Colorado winter panoramaCBWinter2010

The past several years have been difficult for artists. Many brick-and-mortar galleries have closed and that trend seems to be continuing into 2014. Even very successful galleries in art destinations like Santa Fe, New Mexico are closing their doors and “going private”.

Difficult times for art galleries mean difficult times for artists too. Several galleries that were quite successful selling my work a few years ago have dropped to zero sales in the past year or so. Sales of art through the traditional gallery model have been challenging, to say the least, for the past several years now. It’s not just photography either. Sales of all types of art have been declining since the economy turned south. Only the extremely high-priced collectible and rare works have been able to hold their value.

That being said, 2013 was my best year ever for selling my landscape photography. Since I live in rural Colorado where there are relatively few gallery opportunities and even less potential buyers, I had decided a long time ago that gallery representation would have to be supported by a strong online presence and other opportunities. Art fairs have provided great opportunities to find new collectors in the past few years. Another growing niche for landscape photographs is stock photography. While the stock photography market in general is a challenging place to earn any real income, unique local images can still demand good money from clients wanting a strong geographic presence on their websites and in their brochures and advertising.

As an artist that loves most aspects of his craft, I also enjoy creating lifestyle family portraits and a few portfolios for high school seniors. While the family portrait and wedding photography business used to be my “bread and butter” only the family portrait side of the business provides significant income today. While many photographers are complaining that the iPhone is putting them out of business, I would maintain that if they are competing with iPhone users they aren’t really photographers at all. Real photography clients are still investing in adequately sized and beautifully presented images of landscapes and their families. However, 2013 marked the first time in my history that my landscape photography income eclipsed my portrait and wedding income.

With all the diverse ways to turn photography into income-producing work I have to say that as artists, we have it pretty easy. Painters, sculptors and other artists don’t have nearly the variety of outlets for their artwork as photographers do. Even though photography, in general, doesn’t command the same prices, our costs are generally much lower and our opportunities are greater than any other medium. Art belongs on the walls and in the halls of homes, offices and public spaces but photography, like no other medium, can also be used on web pages, note cards, brochures and anywhere else an image can tell a story or support a concept.

It’s time to get back behind the camera!

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Crested Butte, Colorado photographer, Dusty Demerson creates fine art photography displayed as prints and canvases and provides private photo tours in and around western Colorado.

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